Shape Games
Shape Games
Overview
Shape Games is an award‑winning B2B iGaming platform that treats player experience as a core product feature, not just a visual layer. It powers sportsbook and casino brands globally with a flexible, mobile‑first front end in a market where only a small share of visitors typically convert to paying players, so clear, simple journeys make a real difference to revenue and loyalty. The platform offers a highly customisable native front end for sports betting and casino, used across iOS, Android, web, and retail. Operators manage everything through a central control panel and can adjust layouts, campaigns, and promotions to fit each market and brand without rebuilding the product from scratch. Beyond the core games, the platform includes tools for data, marketing, and a tested module‑based setup used by leading operators. Key features include personalised betting suggestions, flexible retail integration, rich statistics before, during, and after events, social play through custom leagues, a fully native casino lobby, and controls that let operators fine‑tune the experience to their audience.
Client
Shape Games
Year
2023
Services
Mobile & Web Design, Branding
BET BUILDER
Bet Builder lets users combine several selections from the same event into a single bet. This gives them more control and allows them to create bets that match how they actually watch and enjoy sports, with the potential for higher combined odds when they get it right.
By putting this power into a clear, guided flow, Bet Builder turns what can be a complex task into something most sports fans can understand and enjoy. This supports both engagement and average bet value in a category where choice can easily become overwhelming
STREAMING OPTIONS
Shape Games brings live events directly into the product so users can watch and bet in one place. From football and basketball to other major sports, live streaming keeps people engaged in the moment instead of switching between different apps and channels.
The modular layout supports streaming up to six events at the same time, allowing users to follow multiple matches or markets in parallel during busy match days. This creates a more immersive experience and supports the kind of multi‑screen behaviour that is increasingly common in sports betting.
BET HISTORY
Bet History gives users a clear record of their past bets in one place. They can track wins and losses over time, see which types of bets work best for them, and understand how their behaviour has changed.
This feature adds transparency to the betting journey and helps people make more informed decisions in the future, instead of relying only on memory or gut feeling. It also supports responsible use by making patterns and intensity of play easier to see
STATISTICS
Statistics are built directly into the core experience rather than hidden away. Users can see data before a match, during live play, and after the final result, including team and player insights that help them judge form and risk.
By giving people relevant information at the right moment, the platform helps them feel more confident about their choices. In a context where decisions are time‑sensitive and money is involved, this mix of clarity and depth supports both trust and long‑term engagement.
BETSLIP
With our easy-to-navigate interface, everything is conveniently consolidated in one place, betslip provides an instant snapshot of your current choices, ensuring that managing and placing bets is a breeze. Whether users explore pre-live options or making real-time adjustments, our platform offers a direct and efficient approach to elevate their betting journey.
CUSTOMER ENGAGEMENT SUITE
Enhanced gaming experience with our customer engagement suite, adding a social dimension, personalised insights, and rewarding mechanisms to the core gameplay. Receive bet recommendations from friends and experts, engage in discussions through the social feed, and stay updated on their achievements. The Statistics section offers a deep dive into your betting history, showcasing patterns and successful bet types. Compare your performance with others through the Versus module, and keep track of personal records. Unlock trophies by reaching milestones, creating a dynamic and motivating progression. Join custom leagues, receive notifications on standings changes, and discuss events with fellow participants, making betting a more social and rewarding experience.
Overview
Shape Games is an award‑winning B2B iGaming platform that treats player experience as a core product feature, not just a visual layer. It powers sportsbook and casino brands globally with a flexible, mobile‑first front end in a market where only a small share of visitors typically convert to paying players, so clear, simple journeys make a real difference to revenue and loyalty. The platform offers a highly customisable native front end for sports betting and casino, used across iOS, Android, web, and retail. Operators manage everything through a central control panel and can adjust layouts, campaigns, and promotions to fit each market and brand without rebuilding the product from scratch. Beyond the core games, the platform includes tools for data, marketing, and a tested module‑based setup used by leading operators. Key features include personalised betting suggestions, flexible retail integration, rich statistics before, during, and after events, social play through custom leagues, a fully native casino lobby, and controls that let operators fine‑tune the experience to their audience.
Client
Shape Games
Year
2023
Services
Mobile & Web Design, Branding
BET BUILDER
Bet Builder lets users combine several selections from the same event into a single bet. This gives them more control and allows them to create bets that match how they actually watch and enjoy sports, with the potential for higher combined odds when they get it right.
By putting this power into a clear, guided flow, Bet Builder turns what can be a complex task into something most sports fans can understand and enjoy. This supports both engagement and average bet value in a category where choice can easily become overwhelming
STREAMING OPTIONS
Shape Games brings live events directly into the product so users can watch and bet in one place. From football and basketball to other major sports, live streaming keeps people engaged in the moment instead of switching between different apps and channels.
The modular layout supports streaming up to six events at the same time, allowing users to follow multiple matches or markets in parallel during busy match days. This creates a more immersive experience and supports the kind of multi‑screen behaviour that is increasingly common in sports betting.
BET HISTORY
Bet History gives users a clear record of their past bets in one place. They can track wins and losses over time, see which types of bets work best for them, and understand how their behaviour has changed.
This feature adds transparency to the betting journey and helps people make more informed decisions in the future, instead of relying only on memory or gut feeling. It also supports responsible use by making patterns and intensity of play easier to see
STATISTICS
Statistics are built directly into the core experience rather than hidden away. Users can see data before a match, during live play, and after the final result, including team and player insights that help them judge form and risk.
By giving people relevant information at the right moment, the platform helps them feel more confident about their choices. In a context where decisions are time‑sensitive and money is involved, this mix of clarity and depth supports both trust and long‑term engagement.
BETSLIP
With our easy-to-navigate interface, everything is conveniently consolidated in one place, betslip provides an instant snapshot of your current choices, ensuring that managing and placing bets is a breeze. Whether users explore pre-live options or making real-time adjustments, our platform offers a direct and efficient approach to elevate their betting journey.
CUSTOMER ENGAGEMENT SUITE
Enhanced gaming experience with our customer engagement suite, adding a social dimension, personalised insights, and rewarding mechanisms to the core gameplay. Receive bet recommendations from friends and experts, engage in discussions through the social feed, and stay updated on their achievements. The Statistics section offers a deep dive into your betting history, showcasing patterns and successful bet types. Compare your performance with others through the Versus module, and keep track of personal records. Unlock trophies by reaching milestones, creating a dynamic and motivating progression. Join custom leagues, receive notifications on standings changes, and discuss events with fellow participants, making betting a more social and rewarding experience.
Overview
Shape Games is an award‑winning B2B iGaming platform that treats player experience as a core product feature, not just a visual layer. It powers sportsbook and casino brands globally with a flexible, mobile‑first front end in a market where only a small share of visitors typically convert to paying players, so clear, simple journeys make a real difference to revenue and loyalty. The platform offers a highly customisable native front end for sports betting and casino, used across iOS, Android, web, and retail. Operators manage everything through a central control panel and can adjust layouts, campaigns, and promotions to fit each market and brand without rebuilding the product from scratch. Beyond the core games, the platform includes tools for data, marketing, and a tested module‑based setup used by leading operators. Key features include personalised betting suggestions, flexible retail integration, rich statistics before, during, and after events, social play through custom leagues, a fully native casino lobby, and controls that let operators fine‑tune the experience to their audience.
Client
Shape Games
Year
2023
Services
Mobile & Web Design, Branding
BET BUILDER
Bet Builder lets users combine several selections from the same event into a single bet. This gives them more control and allows them to create bets that match how they actually watch and enjoy sports, with the potential for higher combined odds when they get it right.
By putting this power into a clear, guided flow, Bet Builder turns what can be a complex task into something most sports fans can understand and enjoy. This supports both engagement and average bet value in a category where choice can easily become overwhelming
STREAMING OPTIONS
Shape Games brings live events directly into the product so users can watch and bet in one place. From football and basketball to other major sports, live streaming keeps people engaged in the moment instead of switching between different apps and channels.
The modular layout supports streaming up to six events at the same time, allowing users to follow multiple matches or markets in parallel during busy match days. This creates a more immersive experience and supports the kind of multi‑screen behaviour that is increasingly common in sports betting.
BET HISTORY
Bet History gives users a clear record of their past bets in one place. They can track wins and losses over time, see which types of bets work best for them, and understand how their behaviour has changed.
This feature adds transparency to the betting journey and helps people make more informed decisions in the future, instead of relying only on memory or gut feeling. It also supports responsible use by making patterns and intensity of play easier to see
STATISTICS
Statistics are built directly into the core experience rather than hidden away. Users can see data before a match, during live play, and after the final result, including team and player insights that help them judge form and risk.
By giving people relevant information at the right moment, the platform helps them feel more confident about their choices. In a context where decisions are time‑sensitive and money is involved, this mix of clarity and depth supports both trust and long‑term engagement.
BETSLIP
With our easy-to-navigate interface, everything is conveniently consolidated in one place, betslip provides an instant snapshot of your current choices, ensuring that managing and placing bets is a breeze. Whether users explore pre-live options or making real-time adjustments, our platform offers a direct and efficient approach to elevate their betting journey.
CUSTOMER ENGAGEMENT SUITE
Enhanced gaming experience with our customer engagement suite, adding a social dimension, personalised insights, and rewarding mechanisms to the core gameplay. Receive bet recommendations from friends and experts, engage in discussions through the social feed, and stay updated on their achievements. The Statistics section offers a deep dive into your betting history, showcasing patterns and successful bet types. Compare your performance with others through the Versus module, and keep track of personal records. Unlock trophies by reaching milestones, creating a dynamic and motivating progression. Join custom leagues, receive notifications on standings changes, and discuss events with fellow participants, making betting a more social and rewarding experience.
